Our websites help organizations like yours maximize the way online visitors experience your brand. To achieve this we make updates and ongoing maintenance easy. Once a site is live, your team (or ours, if you like) can make copy and image changes as needed through easy-to-use content management tools.

Website Strategy that Guides Design

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For many web developers, it’s all about how a website looks. For us, it’s about how a website performs.

At WebbMason, the most important part of website design is assuring that the outcome meets your goals. Before the first line of code is written, we sit down with you to review your business, usability, and marketing objectives to plan the web strategy. Our planning process takes into consideration site navigation, search engine optimization, link building, and strategies for capturing detailed information about your site visitors through personalized opt-in opportunities as well as through general website analytics.

We make your website work harder because we work harder to understand – and achieve – your website goals.

Microsites that Increase Response

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Microsite landing pages and pURLs (personal URLs) shorten the distance between website entry and final destination. Organizations that integrate pURLs and other microsite strategies into their marketing mix typically experience much higher response rates. Why? Because they don’t waste visitors’ time by making them hunt for information.

A pURL is a microsite designed just for a particular visitor. Populated with dynamically-generated, customized content gathered from user inputs and/or database records, pURLS get immediate recognition and drive response. A pURL is even more powerful when combined with other types of marketing tools as part of an integrated marketing campaign .

WebbMason Interactive has years of experience delivering successful microsite landing pages and pURLs for clients.

Mobile Website & Communications Strategies that Increase Your Reach

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Let WebbMason help you deploy mobile strategies that reach on-the-go users to quickly generate leads, create loyal customers and drive sales.

Whether it’s optimizing your website to make it mobile-ready for the growing population of smartphone users or reaching users through SMS (short message service) text messaging campaigns, WebbMason can help you connect with time-strapped targets on-the-go. The best part: we can adjust content and offers in real time to optimize interactions.

We’ve developed permission-based (opt-in) promotions and campaigns that develop mobile customer engagement and drive sales through such devices as:
• Mobile VIP clubs that attract participation through coupons and special offers
• Text-to-win contests
• News and alerts-based programs

cost-effective lead generation and increased sales. We use industry-proven, ethical techniques for both on-page and off-page optimization, including keyword research, competitive analysis, link building, page design modifications, continuous tuning and landing-page development.

We offer both organic and paid search services. While organic SEO is more cost effective and provides better ROI, highly competitive keywords can require longer turn-around to attain desired results. That’s why we also deliver solid pay-per-click (PPC) campaigns for our customers. Using such techniques as local PPC, we successfully drive business right to your door.

WebbMason offers:
• Search engine optimization (SEO)
• Keyword analysis
• Pay per click (PPC) campaigns
• Campaign analytics

Social Media Programs that Enhance Your Brand

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Social media is everywhere: Facebook, Twitter, LinkedIn and YouTube. Customers use these popular social engines – and others – daily. Are you effectively engaging them on these dynamic platforms?

WebbMason can help you create a social media strategy to attract and engage followers, promote sharing among fans, get linked to targeted prospects and extend your brand into the social ecosphere. Solid social engagement can drive leads for your sales team, help you gain valuable insight into customers’ product experiences, and even improve your search engine results.

We create custom solutions that integrate social media into your existing marketing strategies. Our social media experts will identify the best social channels to use, develop the right content for those channels, and track results.

Direct Response Video that Makes Your Brand Come Alive

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WebbMason offers a unique interactive communication called direct response video (DRV). This engaging person-to-person format enables you to deliver the perfect presentation every time. It also provides you with immediate, trackable response information from your audience. Direct response video is an ideal way to bring your brand to life.

WebbMason offers complete DRV services:
• Script development
• Story-boarding
• Creative design
• Filming in our own green room

leave you with unfulfilled website expectations. At WebbMason, we’re passionate about website results. To achieve them, we lean heavily on web analytics to inform us about site visitors: the search terms they use, the paths they follow to reach your site, where they enter, where they exit, and what they do along the way – or what they don’t do. It’s all fodder for better website experiences – for your customers and for you!

Analytics are a website’s best friend. Let us introduce you to the power that website analytics can bring to your marketing efforts and business goals.

Analytics that Track Emarketing Campaign Results

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Monitoring website activity is important but it may reflect only one part of an ongoing emarketing program. Do you need to register users for a special event? Collect prospect data from an opt-in nurturing campaign? Measure responses from a product survey? Collect responses from a targeted campaign to build an online newsletter following?

Tracking results from inbound or outbound marketing campaigns, like these, is critical. Delivering such data to our customers in a way that makes it useful and that provides insight for future success is what differentiates WebbMason from other analytics providers.

If you want to increase success, you have to track success. Let WebbMason’s expertise in analytics create success for you.

Dashboards that Deliver Meaningful Metrics

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With more advanced metrics and data capturing tools available than ever before, your campaigns are constantly generating valuable information. The question is: how do you gather and interpret all this data in a timely fashion?

WebbMason understands the challenge. We’ll not only collect the data, we’ll help interpret it and work with you to assess the effectiveness of your online programs. More importantly, we’ll go beyond the charts and graphs to suggest follow-on strategies and the next steps you should take to reach a new level of online success – whether it involve a straightforward standalone campaign or is part of a complex integrated marketing strategy.

Our email marketing technology integrates with database marketing engines to dynamically create personalized email content. Using archived and/or current information for each contact, personalized emails can be populated with customized content specific to the individual's interests and needs. Our email marketing solutions also allow you to respond in real time to inquiries and requests.

Learn About Our Analytics that Track Emarketing Campaign Results

Among the capabilities WebbMason offers are:
• Fulfillment: secure storage, documented quality control procedures, 24-hour shipping, end-to-end quality management
• Kitting: assembly, point-of-sale kits, specialized packaging, executive gifts, hand-signed letters
• Online notification: online notifications of order acceptance and shipping status, low stock alerts, webcam access to production activities, inventory and order trend reporting

Significant purchasing power and expertise allow WebbMason to match every customer’s project with the right equipment to produce quality printed materials at advantageous prices.

Clients can outsource projects to WebbMason’s trained client service coordinators who provide end-to-end management of printing jobs. Or clients can select to self-serve, using WebbMason’s MarketingBench, a digital marketing management system that allows approved users to select, customize, preview, price and order printed materials from the convenience of their desktops. No matter what you order, or how your order it through WebbMason, you can be assured of receiving quality print output, delivered when and where you want.

Here’s what WebbMason offers:
• Dedicated team of promotional product consultants
• Complete product and campaign design services
• Online company store programs
• On-demand ordering and fulfillment
• Inventory management
• Integrated promotional campaign strategies
• Recognition and awards programs
• Tradeshow fulfillment programs
• Uniform programs
• Overseas sourcing
• Environmentally-friendly solutions
• 24-hour production availability
• Order minimums as low as one item
• Large portfolio of retail brands available for decoration

By providing real-time inventory and fulfillment management, as well as ordering and cost analysis, the heavy-lifting is on us. You barely lift a finger! Plus, MarketingBench can be fully integrated with your company’s SAP or other ERP system to help further reduce operational overhead.

There’s no limit to what MarketingBench can serve up for you: from customizable identity materials to pre-approved marketing brochures, from branded tradeshow materials and point-of-purchase displays to customizable banners and signage, from promotional giveaways to one-off uniforms, and more.

Whether it’s a print-on-demand rate card, a personalized direct mailer, a logo’d uniform, a customized store banner, a stand-alone display, or outdoor signage, it’s available for on-demand ordering. Using MarketingBench to organize your marketing assets means you can put these items in the hands of those who need them most – sales, business development, administrative, channel partners, franchisees or others – while reducing your own overhead and effort.

Maintain Brand Control across Channels with On-demand Ordering

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MarketingBench can even help you manage your channel marketing or co-op partner programs.

Adaptable to virtually any channel – from multi-tier distribution to direct sales, from health care to retail, from franchise to company-owned models – MarketingBench allows you to give your partners secure access to your branded assets. At the same time, it automatically tracks individual spending and ordering limits.

Say goodbye to worrying over brand integrity and say hello to worry-free tracking of partner program spending.
With MarketingBench you can clear your desk of time-consuming sales and channel support “busy-work” and finally pursue more strategic marketing initiatives.

Millions of Users Rely on MarketingBench

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More than 1.5 million registered users rely on WebbMason’s proprietary digital marketing management system for assuring their brands’ integrity. With 12 years of experience creating customized MarketingBench sites for clients and more than 800 live sites using our proprietary technology, WebbMason is the industry’s leading developer of digital marketing management technology.

MarketingBench Service and Support

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Behind MarketingBench is a complete service and support infrastructure responsible for delivering successful implementations of WebbMason’s on-demand digital marketing management system. From initial project scoping to the creation of digital asset libraries and complete supply chain integration, WebbMason’s experienced IT teams and project managers work with you to assure a successful implementation of your unique MarketingBench portal. Professional hands-on user training helps assure that adoption within your organization also runs smoothly.

Some of the key capabilities that the MarketingBench on-demand digital marketing management system provides:
• Centralized ordering from online libraries of branded materials: print, promo items, signage, clothing, display materials, and more
• A site designed to your organization’s brand guidelines
• Customizable welcome screens to showcase special items or campaigns
• Easy, online customization of marketing and business materials by users
• Ordering-on-demand
• Printing-on-demand
• Full-scale accounting of orders by quantity, type, source, and more to improve asset and usage tracking and help companies better control operational costs.
• Central control of spending accounts or co-op dollars by item and individual user
• Robust approval capabilities
• Permission-based access control to manage what users see and do
• User-customizable ‘favorites’ selection tool for quick and easy access to frequently-ordered or preferred items
• Message alerts – delivered on-site or via email – to inform users of new or out-of-stock items
• An embedded survey tool that allows administrators to capture feedback from users

When you enable the WM DocBuilder feature on your MarketingBench platform, you automatically gain control over document spend and production. By providing employees with this easy-to-use on-demand document printing system, you can reduce or eliminate employees going outside the corporate structure for print jobs. At the same time you give them access to online marketing assets and customizable templates stored on your companies’ MarketingBench site. So, even documents created at the last-minute can include current brand and creative content.

Plus, with desktop ordering and doorstep delivery, WM DocBuilder improves your productivity. By eliminating trips to and from copy shops, it saves countless hours traveling or waiting in line. Printing last-minute handouts has never been this easy!

Save Money on All Your One-Off Print Jobs

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Printing with WM DocBuilder costs less than using retail print shops. Compared to the retail copy store prices, users save 30-to-40% on average.

Use WM DocBuilder for virtually anything: Sales proposals, presentations, account reviews, sell sheets and flyers, employee handbooks, training manuals, financial reports, SOPs and guidelines, educational workbooks, product catalogs, specification guides, instruction manuals, emergency preparedness, directories ...and much more!

Here’s what you get:
• Centralized ordering from online libraries of branded materials: print, promo items, signage, clothing, display materials, and more
• Web-based application
• Print-on-demand, rapid delivery
• Low-cost alternative to retail copy shops
• Time-saving alternative to D-I-Y
• Interactive, user-friendly interface
• Streamlined ordering
• Controlled purchasing
• 24/7 access to your document library
• Automated shipping notifications
• Real-time tracking

annotating changes and posting comments in a chat feature – thanks to integrated PDF workflow technology System notifications are sent automatically when specific event-based or user-directed actions are performed, creating a track record of accountability and minimizing the chance for production errors.

Connect’s asset manager allows marketers to oversee brand management by controlling access to digital elements stored in one centralized area. This provides convenient, secure, 24/7 access to shared online resources including: images, fonts, native files, movie files, presentations, and more.

WebbMason Connect delivers:
• Workflow management and automation for all your marketing documents
• Real-time collaboration
• Managed access
• Simple, intuitive interface
• Easy to use and administer
• Detailed tracking of job activities
• Single file or bulk file upload/download
• Streamlined internal approval processes
• Automatic system notifications
• Annotations and notes stored in one central hub
• Integrated PDF workflow
• Customized branded sites
• Support for 20+ unique file formats and 18 languages
• Use it anywhere anytime, no software required

Through our own commercial print division and our extensive Preferred Partner Network we’re able to deliver quality direct mail printing cost-effectively by leveraging more than $2.5 billion in annual production capacity. And our warehousing, distribution, kitting and shipping capabilities allow us to expedite delivery of your mailing – without you having to coordinate lots of other service providers.

Want to automate delivery of your integrated direct mail and promo materials? MarketingBench™, WebbMason’s on-demand digital marketing management system, allows you to store, customize, order and track campaign materials though a single web-based interface. You can access mailing lists, modify content, and manager your mailing all from one central interface. For more information on MarketingBench, click here.

Integrate Interactive Marketing with Print Media

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QR (quick response) codes are one of the most versatile cross-channel tools used by marketers today. Adapted from industrial applications, they have become an ally of marketers who want to maximize the information they offer customers but have limited space to do it.

Marketers add QR codes to post cards, printed ads, business cards, in-store signage, email messages, even TV commercials. Smartphone users can scan the QR images to display text or open a web microsite to see more information or – even – respond in real-time to messages.

Want to implement QR codes in your next project? Talk to WebbMason about our end-to-end management service: from cross-channel implementation to results analysis.

Can we show a QR code on the webpage that links to a sample illustration of a QR code? We have a WebbMason DocBuilder postcard that we’ve used a QR code on. It would need some adjusting but we could provide this artwork. By using our own sample, we wouldn’t have to get a customer approval. But if we have a customer sample, that would be optimal.

Integrate Direct Mail and Email Marketing Campaigns

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Trying to migrate from printed direct mail to email marketing but not sure if your audience is ready for the move? Maybe you need to reach a mixed audience with a communication that requires both email and direct mail components.

Integrating email and direct mail campaigns effectively is tricky as it requires coordinating a consistent campaign strategy across multiple service providers, all with different skills and needs. Just finding the best resources could be daunting as it includes: direct mail and email copywriters, graphic print designers, digital email designers, a qualified mail house, an email service provider, and some way of obtaining full contact address lists as well as email addresses. And once a campaign is executed, how do you analyze cross-channel effectiveness?

The easy answer is: call WebbMason. We’ll do it all – from start to finish – for you. We’ll even do the multi-channel analysis so you can be sure of your results.

Selecting the right media, tone and timing for each interaction is key! WebbMason not only makes sure the strategy makes sense, we also make sure that all the pieces of your campaign – online and offline – meet your brand standards, so your audience receives a consistent impression across all your marketing deliverables.

but who lacked the resources to collect and process integrated campaign responses. Our solution: create a separate marketing database to store information collected from both print and online responses, then provide the client with access to an integrated analytics dashboard so they could see real-time results and make relevant adjustments to improve their program.

Don’t let a lack of marketing automation or data integration capabilities stop you from creating the integrated marketing campaigns you need to make your marketing successful. Call WebbMason to learn more about how we can help.

Integrated Analytics

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With more advanced metrics and data capturing tools available than ever before, your integrated campaigns are constantly generating valuable information. The question is: how do you gather and interpret all this data in a timely fashion?

WebbMason understands the challenge. We’ll not only collect the data, through our integrated dashboards we’ll help you make sense of it. We’ll also work with you to assess the effectiveness of your integrated marketing programs. More importantly, we’ll go beyond the charts and graphs to suggest follow-on strategies and the next steps you should take to reach a new level of online success.

marketing programs. More importantly, we’ll go beyond the charts and graphs to suggest follow-on strategies and the next steps you should take to reach a new level of online success.

By literally removing the silos between these discrete areas of marketing, operations, and technology expertise, WebbMason has enabled its team to work together better – across disciplines – than some marketing teams work within their own areas of expertise.

• Marketing Process Management – WebbMason’s online collaboration tools, our marketing supply chain management and fulfillment programs, our integrated and interactive campaign development capabilities all make it easier for you to move materials – and marketing campaigns – from start to finish efficiently.
• Marketing Business Management- Our solutions give you tools to plan, execute and monitor internal and external resources; acquire, convert and retain leads, and manage your cross-channel campaigns so you can effectively track ROI.

To read more about how our integrated marketing campaigns and solutions help customers, click here.

Almost two years in development, The Marketing Innovation Center @ WebbMason represents 10,000 square feet of unique, mixed-use space. It houses marketing professionals, writers, technicians, creative, social media experts, IT specialists, web developers, analysts, and more.

The result: Our customers benefit from a unique blend of expertise that simply doesn’t happen in traditional agencies.

While the commitment to build this unique space cost WebbMason time and money, it has allowed the company to create innovative solutions more quickly for its clients. The Marketing Innovation Center @ WebbMason facilitates unparalleled elbow-to-elbow, day-to-day, cross-discipline collaboration that brings innovative solutions to our clients.